Jewelry Marketing Tips
I'm consolidating my blogs into one...with various categories. Check out the new Diva Buzz!
Jewelry Marketing Tips-A forum to share tips on how to successfully market your handcrafted jewelry for retail and wholesale markets. Learn about packaging, display presentation,how to talk to customers, how to take effective photography, and so much more.
I'm consolidating my blogs into one...with various categories. Check out the new Diva Buzz!
Posted by Dallas Designing-Diva at 8:18 AM 4 comments
Posted by Dallas Designing-Diva at 1:00 AM 0 comments
Labels: Amazon.com, dating book, Donna Sozio, Gift Bag event for Shoe Lovers, Never Trust a Man in Alligator Loafers, sponsor prizes
When pitching accessory magazine editors (on or offline), you want your business and jewelry designs to be noticed. Have you wondered if you should send a jewelry sample or not?
First, ask yourself if your business model can afford this marketing expense? Sending samples with every pitch can add up quickly!
Will the sample be returned? Well that depends on the media outlet and if they requested it. Margie Zable Fisher just recently wrote a post titled, "Should The Media Return Your Product Samples..." that you may want to read before sending a jewelry sample without it being requested.
Note that many online magazine/fashion/accessories editors will request a sample in exchange for a review of your jewelry product. Often times, these type of "blogs" will review your jewelry design and have a give away/contest which can generate more PR than just a review alone. Ask if you are allowed to offer a discount/special offer as an additional incentive for readers to visit your website/online shop.
Happy pitching. Please chime in. Do you send jewelry samples with your pitch or do you wait for them to request a sample? Leave a comment!
~Randi
P.S.
I do not send samples unless requested. I used my press kit materials with high res. product photos to impress the editors.
Posted by Dallas Designing-Diva at 10:24 AM 2 comments
Labels: accessories, blog editors, fashion jewelry, magazine editors, Margie Zable Fisher, pitching products, PR, sending jewelry samples
Posted by Dallas Designing-Diva at 1:00 AM 0 comments
Labels: increase holiday jewelry sales, marketing jewelry under $20
Woot. I feel like it's my birthday and I've just been given an awesome gift......50 Great Jewelry Selling Techniques by one of my favorite resources, David Weiman.
David usually sells this e-book for $17 so you can see why I'm so excited. That's the equivalent of
how many beads? ;-)
It can feel like your birthday too. You can get the free PDF, 50 Great Jewelry Selling Techniques, by signing up for David's e-mail updates here OR just download it here. The choice is yours!
Let me know what your favorite selling technique is from the guide! Leave a comment....
~Randi
Posted by Dallas Designing-Diva at 8:52 AM 2 comments
Labels: 50 Great Jewelry Selling Techniques, David Weiman, jewelry marketing
If you wholesale your handcrafted jewelry, I think you will find this to be an exceptional value at only $40.
Boutique Up! Daily (BUD) is launching a wholesale Valentine’s Day catalog full of new products for Kids and Moms that retailers can use to rev up the economic health of their stores. This is a win-win situation for both product manufacturers and retailers: you get to showcase Valentine’s Day products to retailers, and retailers can contract hot new merchandise to kick-start V-day shopping.
Product spots are $40 per product for exposure to 800+ retailers, review blogs and unlimited consumers.
DEADLINE FOR SUBMISSIONS IS: November 3, 2008 or sooner if spots fill up.
Get all the information you need from Boutique Up! here.....
Have a fabulous day! Remember to pitch early ( at least 6 months in advance to national mag's ) and often!
~Randi-Sue
Posted by Dallas Designing-Diva at 8:43 AM 1 comments
Labels: handcrafted jewelry marketing, ndcrafted jewelry, Valentine advertising
Posted by Dallas Designing-Diva at 10:20 AM 1 comments