Online Gift Bag Event for Shoe Lovers!

Great jewelry marketing tip: partner and/or sponsor a gift bag!
Designing-Diva is sponsoring a $50 gift online Gift Bag E*vent for Shoe Lovers. Read on to see how you can win over $5k in prizes!!

Online GIFT BAG E*VENT for Shoe Lovers!

Over $5,827 in prizes from the author of the hit dating book Never Trust a Man in Alligator Loafers!




WHO: Celebrity Shoeologist, dating expert, and author of Never Trust a Man in Alligator Loafers Donna Sozio presents her online GIFT BAG E*VENT. Win a personalized shoe portrait, high-heeled art, a VIP Shoe Shopping Party at Il Primo Passo, ShuzSociety.com membership, famous authors, gorgeous jewelry, make-up and more from premiere brand names and vendors like Chinese Laundry, Anne Taintor, Mary Kay, Arbonne, Juicy Jewel, FootPetals, Teva, Kix by Katie… and more! For a complete list of sweepstakes prizes log onto: www.DonnaSozio.com/PRIZES

WHAT: It’s easy to be entered to win. 1. Purchase from Amazon.com Never Trust a Man in Alligator Loafers Nov.3rd –10th 2008. 2. Log onto www.DonnaSozio.com/GIFTBAG 3. Enter your first name, email address, and Amazon.com receipt number. 4. That’s it. You’re entered to win! 5. Winners announced November 30th 2008. Everyone who enters to win also receives over $800 in valuable discounts on their favorite products.

WHEN: The online Alligator Loafers GIFT BAG E*VENT runs 11/03/08 – 11/10/09. Winners announced 11/30/08.

Build Relationships.....

When I first took the leap and decided to sell my handcrafted jewelry, I was very unsure of myself and definitely out of my comfort zone. Looking back, I don't know why I couldn't see the parallel between my retail experience and my new entrepreneurial adventure!

I had a very successful retail career that helped me pay my way through college. The reason that I was always in the top 10 sales was because I always focused on building a relationship with the customer and NOT jumping right to "selling".

I don't know why I thought selling my artisan jewelry should be any different? Nerves, I guess!

Now, I love doing shows and don't get butterflies and continually 2nd guess my display, pricing, etc...I get excited about all the people that I'm going to meet that day. Does that mean I will have stellar sales? Maybe...but it is not my focus. My goal is to "reach out and touch" as many people at possible so they will remember me in a "positive" way.

With each show I do, I have repeat customers whom I have come to know many personal details...from births to deaths and many celebrations in between. It is these relationships that have allowed my business to flourish.....not only do they trust and continue to buy from me but are my "cheerleaders" and refer others to my business.

Now, remember the 80/20 principle I've mentioned.....80% of your business will come from 20% of your customers! Do you know who your "golden 20" are? I do and I treat them like "Platinum" with targeted offers , handwritten cards, and phone calls.

By building relationships and NOT focusing on selling, I have gained many loyal customers who continue to "cheerlead" and send referrals my way. It is so much easier to build a relationship when there is a connection already ( eg My aunt has a gorgeous necklace and said you could help me customize a design for the corporate world.).

Here's to your success in business,

~Randi
P.S.
I'm sponsoring " 3 original necklaces valued at $100 each" as prizes for the Spirited Woman Video contest. The entry deadline is Sept 30th so grab your video camera and your friends ....and show your spirit!

You can check out my alternate persona, the Dallas Designing-Diva's, video entry here......Post a comment and link to your video entry here!