Use Pay-Per-Click Advertising to get Targeted Traffic to your Jewelry Website

Since I started my e-commerce handcrafted jewelry & art glass decor business, I have used Pay-Per-Click Google ads to get targeted traffic to my website immediately. I like to use very "descriptive terms" to make sure I'm getting customers who are looking to buy (3 word search terms). My monthly marketing budget always includes this type of advertising.

Check out this article by Alicia M Forest to see why you should be using PPC advertising in your jewelry business!

Why You Should Consider Pay-Per-Click Advertising for Your Business
by Alicia M Forest, MBA
Multiple Streams Queen & Coach

Would you like to bring targeted traffic to your website in as little as 15 minutes? Then you should learn about pay-per-click (PPC) advertising, especially if you are starting to optimize your website for the search engines.

There are four advantages to pay-per-click advertising.

1. You only pay for the advertising that works...

... because you only pay for your ad when someone actually clicks on it to visit your website.

2. You can get your website in the search results within just a few minutes.

With search engine optimization, it can take several weeks to get listed in the search engines, but with PPC, you can literally jump to the front of the line.

3. You can be listed in prime advertising space...

...by simply outbidding the other advertisers. There's a bit of science + art to this, but it's still a much more simple process than trying to figure out the secret formula to the organic (free) search engine rankings.

4. You can have a very small budget and still make pay-per-click advertising work for your business.

In fact, my own ads are in the best positions on the first pages for several of my targeted keywords, and I've only spent about $50 to get there.

And it's not hard to do what I've done!

Just open a free account with Google Adwords, follow the easy steps to setting up your own advertising campaign, decide on a handful of keywords you want to bid on (the words that people in your market are searching for online), put in a few dollars as a daily budget, choose the amount you're willing to pay-per-click, and then watch what happens.

Some people are skittish to do a PPC campaign because they are afraid that it will run away with their money. But you can eliminate that fear because you have total control over how much you spend. Once you reach whatever limit you've decided upon for the day, your ads are no longer shown until the next day, so you'll never spend any more money on your PPC than you decide. You can also pause or delete your campaign if you need to at anytime as well.

If you choose good keywords, write an effective ad, and track your results, PPC advertising can be an excellent way to drive targeted traffic to your website, which ultimately will lead to more sales for you, in the form of new clients and customers.

Just remember that PPCs should be just one part of your overall marketing strategy. In fact, a balance of search engine optimization as well as running a PPC campaign is usually the most effective strategy for bringing your website the most targeted traffic overall.

Want to know more about PPC and how to find the right keywords for your market? Join us in the Coaching Cafe as we cover this topic in this month's members-only teleseminar. Go here for more...

© 2008 Alicia M Forest and ClientAbundance.com

Reprinted with permission: Alicia M Forest, MBA, Multiple Streams Queen & Coach^(TM) teaches self-employed professionals how to attract more clients, create profit-making products and services, make more sales, and ultimately live the life they desire and deserve. For FREE tips on how to create wild abundance in your business, visit www.ClientAbundance.com

How to Get Sales from your Jewelry E-Newsletters

On my main e-commerce site, I have an e-mail address sign up box for those potential customers who would like updates. I also collect e-mail addresses at every show I do. Every month, I grow and nurture that list; it is my way of getting in front of potential customers every single month. I use an e-mail campaign service, Constant Contact, because I can track who not only opens e-mails but what they click on. With this information, I can craft "targeted" e-mails just for that individual and increase my chances of making a sale.

When I got this in my inbox this morning, I just had to share...it is so timely.....how to sell more through your e-mail promotions/newsletters.....who doesn't want to get more business every time they send out their newsletter???

Enjoy!
Randi

How to Make Your Email Promotions Sell More
by Alicia M Forest, MBA
Multiple Streams Queen & Coach

Just like writing a sales page for your product, program or service, writing successful email promotions can be easier than you think. There's a science to it, more than an art, and to get you started, I'd like to share a tested formula for you to follow.

Taking the time to consider and answer the questions below before you write your email promotion will make it easier to write, easier for your reader to engage with, and easier to turn your prospect into a buyer.

Here are 5 essential elements to writing email promotions that will increase your sales:

1. Who's your audience?

It's important to know exactly who your audience is before you start writing the copy for your email promotion. Obviously, you'll be sending your promotion to your list. But will it be for your entire ezine subscribers list? Or are you making an offer only to the people on your list who have bought from you before, your customers? Or are you targeting your one-on-one clients only?

Getting really specific about who you are writing your email promotion to will allow you to make it as personal as possible, and the more personal you can make it, the more sales you'll make.

2. What action do you want to your reader to take?

Decide what it is exactly that you want your reader to do. Is it to subscribe to your ezine? Is it to join one of your group programs? Do you want them to invest in a new product or take advantage of a sale you're having on an established product?

Choose only ONE thing for your reader to do (remember, 'a confused mind always says no') and they are much more likely to do it!

3. What benefits will your reader get?

If your reader purchases your product, how will they benefit? If someone subscribes to your ezine, what will they get out of it? If a reader signs up to work with you one-on-one, how will that make things better, easier, more fun or whatever it is that you can do for them?

Make the benefits your reader gets crystal clear in your email promotions. If you have more than one, use bullets to make them easier to read and digest, and lead the reader smoothly to your call to action.

4. What's your 'take action now' lever?

For each promotion you do, you want to choose and use a tactic for getting people to take action. We're all procrastinators, so you want to strongly encourage your reader to take action right away.

Some tactics you can use are to offer a limited availability, a limited time, limit spots, special price, free shipping for a limited time, etc.

5. What's your format?

Couple of notes on the format of your email promotions:

- Testing shows that HTML emails with bullets tend to generate higher response rates, as long as they are between 1-2 pages.

- Make sure your call to action ('Buy Now', 'Visit This Page for More Info', 'Order Today') is near the end of your email promotion, after your list of benefits and your 'take action' lever.

- Include contact information at the bottom of your email promotions, with an email address and/or phone number for people who have questions.

- Don't forget your unsubscribe information as well, to comply with CAN-SPAM laws.

- Include a PS, which is the second most read part of any sales copy. One effective use of a PS is to ask for the order again, including the link.

Use these 5 elements as a framework for your next email promotion and track your conversion rates. You should see more results and make more sales by doing so!

Want to know how to write sales copy that sells every time, even if you think you're not a writer? I can help! Go here for more...

© 2008 Alicia M Forest and ClientAbundance.com

Reprinted with permission: Alicia M Forest, MBA, Multiple Streams Queen & Coach^(TM) teaches self-employed professionals how to attract more clients, create profit-making products and services, make more sales, and ultimately live the life they desire and deserve. For FREE tips on how to create wild abundance in your business, visit www.ClientAbundance.com