Keeping Up with Google-Universal Search

One of the challenges for my e-commerce jewelry boutique is keeping up with the changes at Google. Hey, I'm an artist and all this SEO and marketing takes a chunk out of my design/studio time!
I found a great article that discusses how to optimize your site for "universal search". The article is written by Tony D. Baker. He is Oklahoma’s leading Internet marketing expert with over 1000 clients and over 10 years of Internet marketing experience. As an author and public speaker, Baker has written several ebooks and has spoken at conferences throughout the United States. Tony D. Baker is currently the host of Xeal Radio, Sunday nights at 6pm on Tulsa's Talk Radio 1170 KFAQ AM.

In a nutshell, Tony says your website can be optimized for universal search using press releases,images,video content, site map so search engine can find links (keep it updated), and the basics like links, keyword rich text, etc...

At this point, I need to add some video content...maybe of me designed fused glass, soldering, etc..."Artist at Work Series" and update my site map....

Hey, if I can do it so can you!!! Don't invent the wheel or make mistakes...there is a lot of great information out there and you can make a difference!

Business 2.0 Article Review--"How To Scale Mt. Google"

My husband and I are both entrepeneurs. He is an internet marketer and I'm a jewelry artist with an online boutique, Designing-Diva Jewelry.

As my jewelry boutique is virtual, I like to keep on top of technology. I absorb some from my husband and his business conversations but I learn the most from the Business 2.0 magazine**. You can get a free trial here.**No affiliation I just think this magazine is a good read!

The May 2007 issue has a great article titled, "How to Scale Mt. Google". If you have any kind of web presence, a little red light in your brain should be flashing now. ;)The article was written by Paul Sloan who also runs a blog, The Key, that covers the ever-changing Internet landscape.

The article deals with getting our site on the first page of Google for "keyword search" and how that can translate into bigger $$$ for you (because you and your product/service are being found!).

Here are just a few things that Mr Sloan covers to make sure your website is appearing on the first page of Google for your "keyword".....

1. Links--getting quality links
2. Competitor Links
3. Testing keyword ads

I do not want to give away Mr Sloan's article but the point is that if you have a web presence, you must be on top of your game SEO wise. If you do not know what is, you have a problem . BTW it stands for search engine optimization.

There are a lot of SEO companies and some website companies will assist you when you set up with organic SEO if you contract their services to design and host your site. I am not making any recommendations but encouraging you to learn and check this out for your self; it will mean more and you will be able to make an informed decision.

Anyone else in "jewelry business" have a favorite business resource they would like to share??? Post a comment!