Press Release for Designing-Diva Jewelry

I was recently involved in Swag Bags for a celebrity studded event. This alone is great PR for Designing-Diva Jewelry. But to truly leverage, I also wrote a press release:

Designing-Diva Jewelry Announces Its Participation In The 2007 Reebok Heroes Celebrity Baseball Game Gift Bags

I also have access to photos that I can use in my PR kits with the title , "As Seen In", when pitching national magazines and other media outlets. This is what I call leverage. There is already "buzz" about my jewelry designs but I'm just trying to keep the momentum and buzz going lone enough for it to convert into sales....yep, it's all about new customers! ;)

The point is that it is not enough to just be in a swag bag and advertise. You want to leverage this into sales/new customers.

Get Your Jewelry in Celebrity Gift Bags

Getting your handcrafted jewelry in gift bags for celebrity events can lead to wonderful exposure for your business. The PR and buzz around your jewelry can be "priceless for your business. I am currently sponsoring events for Gifted Presence . You can read more about the sponsored gift bags and celebrity events here.

Here is a list of other companies that are involved in product placement for gift bags for charity, celebrity and corporate events. This is NOT an exhaustive list but just what I've stumbled across whilst researching. I urge you to do your own research before deciding to commit funds to be a part of any product placement.

Backstage Creations
Details by Design
Distinctive Assets
Double Platinum Swag
Jewels and Pinstripes
Madison and Mulholland
Media Placement
New Light Concepts
Wow Creations
Silver Spoon Entertainment Marketing

As with any type of marketing effort, you must not put all your "eggs in one basket".
I market offline and online and always keep in mind that it is less expensive to retain a customer than to gain a new one! ;)