Study and learn -How to Be a Jewelry Marketing Expert for your Niche Market

Many artistic entrepreneurs make the mistake of trying to "learn and test marketing methods" on their own with less than stellar results. Instead of "testing" ,why not "study and learn" from jewelry business' that are already successful and have the customer base (niche market) you are interested in targeting.

Every week in the media (tv, newspaper, magazines,direct mail, etc..), you have the opportunity to see a huge variety of marketing methods for different jewelry business' . Get out your scissors and cut the ads that catch your attention. Paste them in a notebook (each on a page). Now, sit down and look at the ad. What initially caught your attention ? Was it the picture, words, perhaps a story, price?

After doing this for a few weeks, you will notice certain patterns emerging. You can mimic your marketing & PR campaigns based on what you've learned by "adding your voice-your unique story" to share your jewelry/wearable art.

By using methods that are working for other companies, you are ensuring a higher success rate for your marketing and not wasting your valuable time by trying to reinvent the wheel!!

Jewelry Marketing is NOT an Option

Why do some jewelry artist designers have more success than others?

In one word-marketing!

Marketing your jewelry and wearable art is just as important as creating it! If you are an emerging artist and sole employee, you must include marketing activities everyday in your business if you wish to be successful and stay in business (keeping in mind it takes the average artist 5-7 years have their art support them on a full-time basis).

In order to market your jewelry/wearable art successfully, you must find your own voice (tell your story in your own words) so it is authentic and you feel good and passionate about your message.

Look at other successful jewelry artists* and see what message they are telling. What appeals or does not appeal to you? why? This can help you craft your message by finding what is authentic to you...no one wants to sound like a cheesy car salesman!

*In fact, look at any successful business model and their marketing to see what appeal to you and why!