Showing posts with label trunk shows. Show all posts
Showing posts with label trunk shows. Show all posts

Sunday, April 15, 2007

Don't Forget the Office & Corporate Gifts

This is a huge hidden market IMHO. I have done several trunk shows in downtown office buildings and was welcomed by both genders who are just TOO busy to shop. I always offer free gift wrapping, note cards and delivery options for my jewelry purchases.

Also, I have marketed to several companies and offered a variety of one of a kind corporate gifts. This was also well received. My marketing materials included an artist bio and photo samples of what types of jewelry & accessory gifts are available.

Never forget you are providing a service but you need to get in front of people so that service may be utilized!!!!

This is one HOT marketing tip. Let me know if it works for you!

Thursday, April 12, 2007

5 Places to Sell Your Jewelry

These are great places to start selling your handcrafted jewelry creations:

  • Host a Trunk Show in your home and invite family and friends. Is it a hit? Offer an incentive to the next person who hosts a trunks show (% of the proceeds towards FREE jewelry)

  • Approach Salon or Local Boutique and ask if they would be interested in a private trunk show for their customers with the salon/boutique receiving ~ 20% of the proceeds.

  • Festivals often have vendors and bread and butter items (under $15) will sell well.

  • The office lunch trunk show is often a huge hit.

  • Website with shopping cart

  • Thursday, March 29, 2007

    Welcome to Jewelry Marketing Tips

    Welcome to Jewelry Marketing Tips. I am excited to share an exclusive venue on how to market your handcrafted jewelry so your business flourishes.

    Here are just a few things that you can expect from this Tips:

    *Where should I market my jewelry?
    *How do I establish wholesale accounts?
    *How do I contact retail buyers?
    *Photography
    *Packaging
    *Jewelry Displays
    *How to Talk to Your Customers
    *Shows-craft, juried, retail and wholesale
    *Trunk shows
    *Fundraisers
    *Website: do's and don't
    *Create a customer base
    *Customer service



    Well, I think you get the idea that no stone will be unturned so you can grow your jewelry business. As a jewelry artist, I want to give back to the creative community. Many of these ideas can be used not just for jewelry but for any business.

    Here's to your success in marketing.