Jewelry Marketing Tips
I'm consolidating my blogs into one...with various categories. Check out the new Diva Buzz!
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About Me
- Dallas Designing-Diva
- A confirmed geek who found her creative gene and finally knew what she wanted to be when she grew up---a jewelry artist. Completely addicted to beading, crocheting with sterling silver wire, doing the bend and snap with jump rings to create chainmaille jewelry, some beadweaving, being a pyromaniac and loving every minute of it to create lampwork glass beads, using controlled heat of a kiln to make fused & dichroic glass, and metal smithing. Art clay is on my to experiment with list but just haven't quite found the time! All jewelry is created with my own two hands to be a one-of-a-kind just like you! Every now and then I have a limited edition design just because I'm a starving artist and it is selling well! Tell everyone you found the Dallas Designing-Diva and she has awesome jewelry.....
4 comments:
Diva Buzz eh? Sounds pretty cool. How many blogs were managing beforehand?
3 total! Crazy I know!
Can U give some ideas for marketing jewelry apart from catalogs or online selling?
Absolutely...
Contact local business's that would be good partners ( beauty salons/spas/boutiques) and see if they would be open to an exclusive trunk show. Generally, I have business mail out post cards to announce the event to their customers, put a press release in the local paper and fliers up in the store (or surrounding stores) prior to the event. I negotiate with the shop owner a thank you which is generally 20-30% of overall sales.
Fashion shows and designers are always on the look out for hot accessories as well. I've made contacts throughout the years that can help bring exposure by having jewelry available (of course, I always have printed materials on hand that can be handed out at the events).
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