Network to Use Models & Professional Photography

Photo Credits: Photographer: Abbe Foreman, Model:Megan Colley wearing Pink Garden Rose Necklace

There is nothing like having a picture to evoke an emotion for your jewelry. Plus, the fact it looks super for all media (postcards, PR, etc).

I was fortunate enough to connect with the very talented Abbe Foreman through She Unlimited which is now Daily Confection last year. I just loved the work that she did and contacted her personally to thank her ; I also offered my jewelry for any upcoming fashion shoots she may have.

She was gracious enough to take me up on the offer and voila I have another set of great photos; my only business cost was the delivery and return postage. Of course, my "thank you" to Abbe and the models was a few gift certificates so they could treat themselves to jewelry of their choice.

So, how can you apply this to your handcrafted jewelry/art business? Network in your area to find models and professional photography done through an "exchange of services":

• Does your city have a fashion/designer/beauty school? They usually have fashion shows.....contact them to use your accessories for the show and get some pictures of the students modeling.
• Graduating Class & local photographers-contact your local photographer who does "graduating senior" packages and see if you can leave a few jewelry pieces for the girls to wear in their photo sessions ( & get permission for their photo to be used in your marketing)
• Community College-contact the community college to see if the instructor for the photography class will be doing a "macro" class & offer your jewelry to be used. Place an ad on the bulletin board for photography work; up and coming photographers can expand their portfolio and you can get some great photos!

Remember you are an artistic entrepreneur ! Apply the same "creative force" you use to design to your marketing and PR .......differentiate your business just like you ensure your "designs" are unique!