3 Things to Ensure Your Web site has a Professional Look & Feel

If you are currently using an e-commerce site (aka web site) to sell your jewelry, make sure that you do these 3 things to ensure your potential customers stay long enough to look!

1. Your web pages should load quickly.

• Selling jewelry means you want to show off your gorgeous creations but that also means using web ready images (72 dpi) so your page loads quickly!
• If your e-commerce site has been developed by a vendor, ask for CSS coding of repeating items (header, footer, etc) to ensure quick loading time as well.
• People have the "drive-thru" mentality while shopping/surfing on the web which means that you have seconds to capture their attention. The majority of people will leave your site if it takes too long to load so don't get talked into using flash on the home page!

2. Your web pages should all have a similar look and feel.

• As a visitor changes pages within your web site, your template should remain consistent (colors, location of links etc) so they know that they are still on your site and have not been transferred somewhere else on the virtual web!

3. It should be easy to navigate around your web site.

• DON'T make the mistake of making people have to search to the end of the page or content to link to other areas of your site. If you use graphics for a link, make sure there are text links as well (do NOT assume they will know to click the picture for more information).