Don't Let Fear Stop You From Marketing

I recently networked with other new and seasoned artisans and as we were "chatting" about marketing and PR I had a "light bulb" moment. I heard several artists discussing what they "would like to try/do" and "why they had not"........for most, it was a case of "fear" preventing them from doing anything!

Does that sound familiar to you? If it does, hear is your wake up call. Do NOT let fear prevent you from pursuing your passion designing your jewelry and having a market to sell it to!

Whether you want to create a press release, submit or pitch a product to an editor or partner with another business, do NOT let fear prevent you from getting started. There is a wealth of information on "how to's " on the internet, book store, and do not forget any mentors you may have.

Still need a little inspiration? Check out this wonderful blog post on Getting Press for Your Jewelry by Peggy Li. If your still wondering where to start, do not forget to check out the forums at The Switchboards (this is a HUGE resource...be careful you can lose hours reading posts! ^-^)

If you are serious about growing your jewelry business, you must market and get as much PR as possible so that your brand is recognized locally /nationally/internationally (whatever your goal may be). Getting in front of the public and your "niche market" is the key to not only sustaining but growing your business.

Marketing will take a "chunk of your time" if it is to effective and must be conducted on and offline (even if you are e-commerce based).

Write /type your PR goals . Leave space after each goal to document how you will achieve your goal. Prioritize your goals and take the top 2 or 3 and work on them consistently. Put a sticky note on your computer to remind you of what you want to achieve.

Here's to the NO FEAR approach to marketing your artisan jewelry!
-Randi