How to Create Headlines that Work by Reading your Favorite Fashion Magazine

Do you need to come up with a catchy headline for an article or press release to promote your handcrafted jewelry business? Pick up your favorite fashion magazine and enjoy your marketing research for creating a great headline.

Fashion magazines provide great formulas for headlines so there is no need to "reinvent the wheel".

For example, the December 2007 issue of Glamour has the following headline:

15 Things No One Ever Tells You About Being Married


Here is the formula:
__________ No One Ever Tells You About_________

Here is a jewelry example:
5 Insider Secrets No One Ever Tells You About Artisan Jewelry

It will take you a little time to brainstorm how you can use these formula's to create interesting articles and press releases that relate to your niche market in the jewelry business but it is time well spent. There is a reason that magazines uses these types of headlines----they work! So, don't reinvent the wheel just tweak the formula for your business!

Unique Jewelry Market-Weddings-Brides & Bridal Party

Every year over 2 million couples marry in the USA and spend an average of over $25k on wedding day goods/services.

This is an unique market that can have a huge impact on the bottom line of your handcrafted jewelry business.

Here are 5 tips to help you enter into this unique jewelry market:

• Go to your local bookstore and/or library and check out the latest issues of bridal magazines to get an idea of what the current trends are. Think about how you can translate those trends using your "creative" voice. Design 2 or 3 sets and pitch local wedding boutiques for a trunk show, consignment,registry or wholesale account.
• Be on the look out for any bridal/wedding events that you can have a booth to show off some of your creative designs for the bride, bridesmaids or favors for the bridal party. Offer custom designs for the brides....remember they are looking for something special and unique.
  
• Do you have a website or blog? Why not hold a contest for a jewelry set that will entice new brides to enter and "spread the word" about your services! If you do this, don't forget to pitch other social sites so they can help your traffic and raise awareness about the services you offer.
• Pitch bridal magazines with your designs. Your pictures and "photo styling" are very important. Also, show the presentation of the jewelry in a gift box to add value!
• Ask for a referral....if you are like me, you have a customer list. Tell them about your new line and ask them to share your new line with people who may be interested. They have already purchased from you so can "vouch" for the quality of your work ......just ask for help to raise awareness. You can even offer an incentive for every referral ( a $5 gift certificate, pair of earrings, etc...)

Blogging About You, Your Handcrafted Jewelry and Your Business

If you are new to the blogging arena, it can be a little overwhelming. There are many free blogs like this one as well as paid ones.

I have tried WordPress (my hubbie loves and I'm not too fond of) and Blogger. My hubbie also researched TypePad and was impressed but still ended up with WordPress.

At this point, I run quite a few blogs...
1. Designing-Diva Jewelry Buzz
2. Steal My Baubles
3. Jewelry Marketing Tips
4. I'm planning an entrepreneur blog as we speak....

Once I got going, I wanted to know about all the widgets you can add to make your blog more exciting.

I found Debbie Weil's blog very useful and right now she has a free blog writing tips for download. Woohoo. We all love freebies. I also like how she explains why you need to use certain technologies like RSS, videos, etc...

I also like the widget, Snapshot, where when you hover over a link it gives you a mini preview of that page. How cool is that! :)

Plus, there is the revenue side...having ads from Google (aka Adsense), paid/sponsored ads...., etc...

What's your favorite widget? Share with us at Jewelry Marketing Tips!