Unique Jewelry Market-Weddings-Brides & Bridal Party

Every year over 2 million couples marry in the USA and spend an average of over $25k on wedding day goods/services.

This is an unique market that can have a huge impact on the bottom line of your handcrafted jewelry business.

Here are 5 tips to help you enter into this unique jewelry market:

• Go to your local bookstore and/or library and check out the latest issues of bridal magazines to get an idea of what the current trends are. Think about how you can translate those trends using your "creative" voice. Design 2 or 3 sets and pitch local wedding boutiques for a trunk show, consignment,registry or wholesale account.
• Be on the look out for any bridal/wedding events that you can have a booth to show off some of your creative designs for the bride, bridesmaids or favors for the bridal party. Offer custom designs for the brides....remember they are looking for something special and unique.
  
• Do you have a website or blog? Why not hold a contest for a jewelry set that will entice new brides to enter and "spread the word" about your services! If you do this, don't forget to pitch other social sites so they can help your traffic and raise awareness about the services you offer.
• Pitch bridal magazines with your designs. Your pictures and "photo styling" are very important. Also, show the presentation of the jewelry in a gift box to add value!
• Ask for a referral....if you are like me, you have a customer list. Tell them about your new line and ask them to share your new line with people who may be interested. They have already purchased from you so can "vouch" for the quality of your work ......just ask for help to raise awareness. You can even offer an incentive for every referral ( a $5 gift certificate, pair of earrings, etc...)

Wedding-Bridal-Prom & other Black Tie Events....

With Spring in full gear and summer just around the corner, you should be thinking of these markets---

*Wedding
*Bridal Party
*Prom
*Other Black Tie Events

All of these markets need your service-your handcrafted jewelry.

But how do you get in front of them???

Get the 411 on wedding planning events in your area by doing a Google search,scouting the newspapers, picking up the Yellow pages and calling local bridal shops and ASKING about upcoming events they are aware of....

Host trunk shows at bridal events or a bridal shop (if you can get the owner's permission)....ask for referrals. Get pictures. Submit a press release....share the story behind the couple....and the jewelry she choose from you! ;)

Is your brain on fire yet??? It should be...

All these principals apply to prom or other formal events. I live in the Big D and there are always charity balls, galas, and special events going on. I continually network for exposure to get in front of the folks who need my services! Plus, I offer baubles for Silent Auctions and get publicity and press exposure just for helping my community out!

Got any other great ideas??? Post your comments so we can all learn something. Don't' be shy!!;) We all have valuable experiences to offer and often know more than we think!