Jewelry Displays

I found this company on the web, Subastral, and I just love their wrought iron jewelry displays.

I already use some wrought iron in my jewelry booth and these would make a lovely addition.

*Note: I have no affiliation. I just really like the look of their display options for jewelry.

What is Alexa and why you should care?

If you think Alexa is a person, you need to get educated and quick if you are marketing your handcrafted jewelry online.

Alexa is a ranking system and you should know what your website is ranked at. Check out the FAQ section on Alexa traffic & ranking.

DoshDosh a blog about how to make money online has an incredible article with 20 tips on how to increase your Alexa ranking.

Are You Using Technorati to It's Full Potential on Your Jewelry Blog??

I found a great blog that shares how to use Technoratito it's full potential to help increase your blog traffic...

I have instituted many of these tips on my Jewelry Blog with success so just wanted to share another resource! ;0

The Business Side Of Jewelry-More Resources....

One of the many ways that I create credibility for myself as a hand crafted jewelry artist and online jewelry boutique owner is by writing articles. If you have been following this blog, you already know that it is important to get permanent quality links back to your "virtual" boutique and this is just one facet.

Here is one place that I'm an "expert author":




The other is with Louise at Spectrum where other jewelry artists have also submitted great articles that will help you get over several learning curves for your jewelry business like internet marketing, SEO, tips, etc....

Business 2.0 Article Review--"How To Scale Mt. Google"

My husband and I are both entrepeneurs. He is an internet marketer and I'm a jewelry artist with an online boutique, Designing-Diva Jewelry.

As my jewelry boutique is virtual, I like to keep on top of technology. I absorb some from my husband and his business conversations but I learn the most from the Business 2.0 magazine**. You can get a free trial here.**No affiliation I just think this magazine is a good read!

The May 2007 issue has a great article titled, "How to Scale Mt. Google". If you have any kind of web presence, a little red light in your brain should be flashing now. ;)The article was written by Paul Sloan who also runs a blog, The Key, that covers the ever-changing Internet landscape.

The article deals with getting our site on the first page of Google for "keyword search" and how that can translate into bigger $$$ for you (because you and your product/service are being found!).

Here are just a few things that Mr Sloan covers to make sure your website is appearing on the first page of Google for your "keyword".....

1. Links--getting quality links
2. Competitor Links
3. Testing keyword ads

I do not want to give away Mr Sloan's article but the point is that if you have a web presence, you must be on top of your game SEO wise. If you do not know what is, you have a problem . BTW it stands for search engine optimization.

There are a lot of SEO companies and some website companies will assist you when you set up with organic SEO if you contract their services to design and host your site. I am not making any recommendations but encouraging you to learn and check this out for your self; it will mean more and you will be able to make an informed decision.

Anyone else in "jewelry business" have a favorite business resource they would like to share??? Post a comment!

Frustrated With Your Handcrafted Jewelry Business ?

Remember that the airplane takes off against the wind NOT WITH IT!-HENRY FORD

This quote pretty much says it all. You will struggle in your business but that is how GREAT things happen....

Just be consistent with your business activities, open minded to new niche/markets, and remember to congratulate your self on all the little successes! ;)

Wedding-Bridal-Prom & other Black Tie Events....

With Spring in full gear and summer just around the corner, you should be thinking of these markets---

*Wedding
*Bridal Party
*Prom
*Other Black Tie Events

All of these markets need your service-your handcrafted jewelry.

But how do you get in front of them???

Get the 411 on wedding planning events in your area by doing a Google search,scouting the newspapers, picking up the Yellow pages and calling local bridal shops and ASKING about upcoming events they are aware of....

Host trunk shows at bridal events or a bridal shop (if you can get the owner's permission)....ask for referrals. Get pictures. Submit a press release....share the story behind the couple....and the jewelry she choose from you! ;)

Is your brain on fire yet??? It should be...

All these principals apply to prom or other formal events. I live in the Big D and there are always charity balls, galas, and special events going on. I continually network for exposure to get in front of the folks who need my services! Plus, I offer baubles for Silent Auctions and get publicity and press exposure just for helping my community out!

Got any other great ideas??? Post your comments so we can all learn something. Don't' be shy!!;) We all have valuable experiences to offer and often know more than we think!