Don't Forget the Office & Corporate Gifts
This is a huge hidden market IMHO. I have done several trunk shows in downtown office buildings and was welcomed by both genders who are just TOO busy to shop. I always offer free gift wrapping, note cards and delivery options for my jewelry purchases.
Also, I have marketed to several companies and offered a variety of one of a kind corporate gifts. This was also well received. My marketing materials included an artist bio and photo samples of what types of jewelry & accessory gifts are available.
Never forget you are providing a service but you need to get in front of people so that service may be utilized!!!!
This is one HOT marketing tip. Let me know if it works for you!