Marketing Idea -Corporate Business Gifts, Incentives & more

3 Marketing Ideas for your Jewelry Business
A niche market for repeat business-the corporate world

1. This is probably one of my more unusual marketing ideas but I'm sure there are opportunities out there!Last year, I was approached by a start up venture that wanted to include a pair of my 14k GF earrings in their direct mailing with the "motto"...."We think our customers are precious just like gold." This was a paid wholesale order and the bonus was the company included my url on their direct mailing piece in case someone wanted to "order more" and yes, I did make more sales off the referrals. Do you have jewelry or other items that could be used to market another's business? Pitch them!
   
2. Market your jewelry to business for corporate gifts and "major events" to recognize employees like years of service.
3. Do you know of a company that offers incentives based on performance? Approach them with a jewelry design that can have "charms, beads, etc" added on to through the year for various achievements (sales goals, etc). I would like to say this is my idea but I would be fibbing! Check out this success story by Lynn Kvigne on Rena Klingenberg's, Home Business Jewelry Success Tips, blog (which you should be subscribed to if you're serious about making money with your handcrafted jewelry!).

I know many of you reading are having a light bulb moment thinking of "business types" you could pitch with an idea like this. For those who think this doesn't apply to them, how about these "business types"--

• Realtor's-many successful realtor's are composed of teams. Learn who is top dog and pitch them (make sure to include something for men & women!).
• Pharmacy & medical sales-these folks are driven by their numbers. Go to the company's website and call HR to see who would best be able to make an decision. Learn a bit about the company and pitch that person.
• Spas & salons-think about how many women attend a spa or salon everyday??? A staggering amount I guarantee you! Pitch the business owner in these two ways and remember to instill the value of treating clients and employees well!
  

1. Most salons/spas have pamper packages. Pitch the owner to include a FREE jewelry gift for clients who purchase any package over $100.
2. Most employees at salons/spas "rent their space", ask the owner if they offer incentives each month/quarterly to "push products and/or services". Inquire how your jewelry could be used as an incentive for employees to take a proactive step in boosting sales by upselling clients on products and services. This is a win-win situation!

Now, grab the big yellow phone book and look at different business types that you could pitch. Make a list and "customize" your pitch. I would love to hear your success stories. Make a comment !