Get Involved in a Promotional Giveaway with another Business

Even though I have my own e-c0mmerce site, I gain additional exposure by showcasing my jewelry in other venues like Etsy, Funky Finds Shops, Smashing Darling and Shopaholics TV, etc...

The wonderful thing about being involved in these other e-commerce ventures is that there is a "powerful pull" to these sites and I have an increased chance of having my jewelry seen. Does it really matter if customers see my jewelry at Designing-Diva or Funky Finds Shops? Heck no because I brand myself the same! If nothing else, it establishes credibility that I'm all over the web selling my handcrafted jewelry.

What I love about being involved in other e-commerce ventures is the opportunity to promote my jewelry in ways I couldn't on my current marketing budget.

And here is a perfect example....Right now, Smashing Darling and She Finds have collaborated on a Freebie Friday Giveaway.

Just what is being given away (drum roll please)....a $500 shopping gift certificate to Smashing Darling!

Head on over to the Freebie Friday Giveaway and make a comment on what you would spend your $500 shopping spree on at Smashing Darling and you are entered for a chance to win!

Smashing Darling stocks a seemingly endless collection of jewelry, clothes, and all kinds of accessories from independent designers (like me!) you definitely won't see in the mall. There is quite literally something (actually, a whole lot of things) for everyone.

As you can imagine, the web traffic to Smashing Darling (and of course my jewelry boutique items) has sky rocketed.....that is why getting involved in a promotion with other business's is a smart marketing move!

To your handcrafted jewelry marketing success,

~Randi

Promoting Your Jewelry for a Charity/Non-Profit Group or Cause

I was recently approached by She Finds (as well as other indie jewelry, fashion and accessory designers) to create a jewelry design to help educate, raise awareness and support the non-profit organization, Ovarian Cancer Research Fund (OCRF).

There were a couple of "rules"; the indie designers had to use teal the official color of the OCRF an incorporate the letter "O" in our design. Other than that, we were encouraged to be creative and share our inspiration behind the design.

During the month of September, She Finds will be promoting National Ovarian Cancer Awareness Month and the indie designer's efforts.


I created the Love & Hope necklace. This necklace incorporates a teal fused glass design (one rule down ..another to go), a hammered sterling silver ring ( my letter O"), and a white freshwater pearl for love & hope. Designing-Diva Jewelry has pledged that 25% of the proceeds will benefit the non-profit organization, OCRF.


Ironically, two of my dear Bunco Sister's (and you know who you are) mother was diagnosed last week with ovarian cancer. She saw the oncologist today and was told that it has metastasized to her major organs ; she is scheduled for a biopsy tomorrow morning to determine how her chemotherapy tx should be administered (scheduled to start mid-September). The whole reason I got involved in this women's health issue is because I was appalled there is NO early detection method for ovarian cancer and that it is the #1 gynecological cancer killer and 5th cancer killer of women. As a daughter, wife, mother and friend to many, this is my way of supporting a cause that just might prevent a tragedy like my Bunco sister's are experiencing right now from occurring!

I issued a press release when I first created the design online and have had a few other blogging sites that will be posting the design and helping raise awareness regarding ovarian cancer. Since September is just around the corner, I have pitched the following press release to the Dallas Morning News and local tv stations. Cross your fingers that we can get this in the public's face! I'll let you know if I hear anything back.

FOR RELEASE THROUGH SEPTEMBER

FOR FURTHER INFORMATION CALL:
RANDI-SUE DECKARD- (469) 877-0805

Local Jewelry Artist is Baking Up Glass to Support Ovarian Cancer Research Fund

September is National Ovarian Cancer Awareness Month and a local jewelry

artist is baking up glass at a whopping 1500 degrees to help support the Ovarian Cancer

Research Fund (OCRF). The artist named the teal fused glass design Love & Hope as a

tribute to survivors and for those who have departed but are not forgotten.

Randi-Sue Deckard, a Dallas based jewelry artist, wanted to support this

important women’s health issue because at this time there is no early detection method

and this gynecological cancer is the leading cause of death in the US and

the fifth leading cause of cancer death in women in the US. With a friend’s mother just

recently diagnosed Deckard urges all women to get the facts at www.ocrf.org

Deckard states, “As a daughter, wife, mother and friend to countless women, I wanted

to help support research, education and raise awareness so that some family may be

spared a tragedy. “


The artist has pledged 25% of the proceeds from the sale of Love & Hope to the

OCRF. The teal fused glass design may be purchased online for $49.95 through

December 31, 2007. Love & Hope is available at www.designing-diva.com.

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Randi-Sue Deckard is available for interview by calling 469-877-0805 during regular business hours.