Get Involved in a Promotional Giveaway with another Business

Even though I have my own e-c0mmerce site, I gain additional exposure by showcasing my jewelry in other venues like Etsy, Funky Finds Shops, Smashing Darling and Shopaholics TV, etc...

The wonderful thing about being involved in these other e-commerce ventures is that there is a "powerful pull" to these sites and I have an increased chance of having my jewelry seen. Does it really matter if customers see my jewelry at Designing-Diva or Funky Finds Shops? Heck no because I brand myself the same! If nothing else, it establishes credibility that I'm all over the web selling my handcrafted jewelry.

What I love about being involved in other e-commerce ventures is the opportunity to promote my jewelry in ways I couldn't on my current marketing budget.

And here is a perfect example....Right now, Smashing Darling and She Finds have collaborated on a Freebie Friday Giveaway.

Just what is being given away (drum roll please)....a $500 shopping gift certificate to Smashing Darling!

Head on over to the Freebie Friday Giveaway and make a comment on what you would spend your $500 shopping spree on at Smashing Darling and you are entered for a chance to win!

Smashing Darling stocks a seemingly endless collection of jewelry, clothes, and all kinds of accessories from independent designers (like me!) you definitely won't see in the mall. There is quite literally something (actually, a whole lot of things) for everyone.

As you can imagine, the web traffic to Smashing Darling (and of course my jewelry boutique items) has sky rocketed.....that is why getting involved in a promotion with other business's is a smart marketing move!

To your handcrafted jewelry marketing success,

~Randi

Promoting your Handcrafted Jewelry

“Without promotion a terrible thing happens, nothing!”
P.T. Barnum

What does promotion include?

• Press releases
  
• Advertising
  
• Marketing (yes, the dreaded M word)
• Branding
• Publicity
• Public relations

In order to attract customers and have a financially successful handcrafted jewelry business, you must promote you wearable art and your business. There is NO magic formula-it just requires consistent daily activities that produce results which means "work"! You can't expect your jewelry business to take off and be an overnight success without promoting your wearable art consistently.

It can be overwhelming as an emerging jewelry designer /artistic entrepreneur to have to deal with the business side so you must take the "bite size" approach when you initially start.

The internet is fabulous way to get started. You can start your own blog and share you art or join social networking sites (Facebook, MySpace, etc) to find folks with similiar interests; these are fantastic tools to share your personal stories and passions that will allow you to "connect and have a relationship" . Whether you realize it or not, you are in the business of having a series of conversations/relationships with your customers .....if you tell and do NOT sell, you will blow the competition out of the water. Engage your potential customers. Whether they buy from you today or not, is irrelevant; find a way to connect with them and stay in front of them and when the time is right, they will be knocking on your door!!!!

If you have a promotion question, leave a comment so others can learn too!