Tuesday, May 8, 2007

Last Minute Marketing for Mother's Day Sales

From the Jewelry Seller, Mr David Weiman...

4 WAYS TO MAKE LAST-MINUTE MOTHERS’ DAY SALES

With just a few more days until Mom’s special day, it’s still not too late to get a
quick marketing campaign going. Here are 3 things you can do to capture the
procrastinators:
1. Send an e-mail to your list offering last-minute shoppers special
quick-shipping options. Several of the major shippers (like FedEx) offer Saturday
delivery.
2. Sell gift certificates that Mom can use to pick out whatever she wants.
This gets the last-minute shopper off the hook because they leave the
decision-making up to Mom!
3. Offer free delivery in your local area.
4. Offer free giftwrapping. This simple extra means a lot to last-minute shoppers.

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