Holiday Gift Press Releases....Deadline Loomin!

Designing-Diva has created a Holiday Gift Guide that will be released mid-October. The Gift Guide will include the boutique's best sellers, gift ideas under $25, and introduce the new art glass line (home decor and desk accessories).

Don't miss out this Holiday season......

Holiday Gift Press Releases Due Now

It is no secret that the fourth quarter is the biggest and most important quarter for companies marketing to consumers. Holiday shopping can make or break many companies. That's why many financial analysts wait to see how a company weathered the holidays to determine its financial health and outlook. However, holiday shopping doesn't just happen. It takes hard work through marketing, advertising, and PR efforts. Unfortunately, many fail to address their PR campaigns until it is too late, missing what is probably the most cost effective way to promote their product or service. While shoppers don't engage the holidays in earnest until Thanksgiving, the fact is that most publications have already put their holiday gift guides and product reviews to bed. December is late. November is not as bad but you've already missed the publishing schedule for most monthly and weekly publications (which are often working one to three issues in advance).

While a minority of newspapers or websites might be receptive to a holiday press release in early December, the fact remains that the perfect venue for these types of press releases is high-circulation consumer magazines: Better Homes and Gardens,Business Week, Good Housekeeping, Family Circle, Essence, People,Newsweek, Seventeen, Men's Health, Entertainment Weekly, Woman's World, Car and Driver, PC World, US Weekly, Popular Mechanics, Food & Wine, Marie Claire, etc. Many late November and December
magazines are chock full of holiday gift guides and product reviews. Early December is too late if you're seeking coverage in magazines. In fact, a trip to the newsstand in early December
will provide all the evidence you need. All the December issues of monthly magazines will be stocked and ready for purchase --some have been there for a week or two. Even the weeklies will already be dated early to mid-December.

What to do?

Get your holiday gift press releases in circulation now. While many publications prefer getting their holiday gift guides ready in August or September, many still receive and compile gift
articles and reviews through the month of October. That's right. The deadline is looming.

This deadline is not just for magazines. Most newspapers close their calendar for holiday gift ideas by the end of October or early November. While they may pounce on a hot gift idea
closer to the holidays, don't risk the exposure you may be missing by waiting.

Get your holiday gift press releases out over the next couple of weeks. While you can always follow up with a second release later in the season, there is little you can do to change the past if you find yourself reading about a competitor's product in a holiday gift guide when you didn't get your press release out in time.

****this excerpt was borrowed from a newsletter sent by www.erelease.com