Planning Your Jewelry Sales & Marketing for the Holidays, part III

This is the 3rd and final installment holiday planning guide for your jewelry business!

You've got your fall-winter designs ready for the 2007 Holiday Season and are maybe even going to test some of your spring-summer 2008 designs on the "holiday crowd"....

You've got some great sales and marketing ideas like giveaways, partnerships, gift certificates and more.....

NOW WHAT???

Communicate to your "niche market"......How?

• Write a free how to guide and send it to your local paper......(How to choose classic jewelry, How to buy pearls , etc..) Establish yourself as an expert in your field. Provide the guide as a free service!
• Have a website? Create a 2007 Holiday "gift" landing page....include your best sellers, have some gifts under $20....make it easy for shoppers to buy !
• Communicate with your customers (e-mail, post card, etc)....tell them about your free how to guide, the gift guide, etc...

These are just a few ideas on how you can communicate to your niche market. Don't forget the call to action with great photos. Inspire them to buy from you.

Did you miss part I or part II??