Tracking Success to Grow Your HandCrafted Jewelry/Art Business

Do you want to grow your jewelry/art business in 2008?

In order to grow your business, you need to be keeping track of the "activities" that really make a difference and find ways to "eliminate" the activities that are not producing results ( I read a quote somewhere that said , "Insanity is doing the same thing over and over but expecting different results!").

• First, what are some of your goals for your jewelry/art business in 2008? If you haven't already, take the time to write your goals down (one per page) and prioritize them.
• Secondly, for each goal list at least 3 "actions" you can take to make that goal a reality.
• Thirdly, keep track of the "results" of those consistent actions....are you seeing the results you anticipated?
• If not? maybe you need to change your approach to achieving that goal. If you are, kudos to you.....you now know what activities are worth doing consistently!
  

I "experiment" with metal and glass on a daily basis to find out what works for me and what doesn't....achieving my business goals are no different in the sense that I must take action to have success as an "artistic entrepreneur" and keep track of the effectiveness of those actions.

Listen to Nike and Just Do It!

The important work of moving the world forward does not wait to be done by perfect men.
- George Eliot


Think about this quote for a little bit and how it relates to your jewelry marketing plan. If it is just a plan and you've taken NO action , your business isn't going to move forward! You must take action and it does NOT need to be perfect; in fact, it just needs to be professional and follow the tone of your niche market.

I don't know about you but I don't have a degree in the dreaded M word.....marketing. Everything I've learned is either from experience (on and offline sources), self-education or mentoring.

For example, I don't dread writing a press release even though it is not my favorite thing to do. I'm comfortable in doing my own research and pitching various on and offline publications, tv, and radio.

Just remember, you need to put your jewelry marketing plan into action. Tackle just one thing on your plan this week. Make business goals and stick to them! There is NO such thing as failure only an opportunity to LEARN and GROW!!!

Leave your thoughts or comments!