For Those Who Can't Resist a Sale....

For those customers that have a black belt in shopping,an item on sale is worth buying!Promote your sale (s) whether you are involved in e-commerce, flea markets or retail.

I have just started a new blog just for sales, Steal My Baubles. The blog has a new deal everyday and is only good for 24 hours. I will market this site plus include it in my monthly newsletter-viral marketing (yes, that is a broken record) in the background.

I will keep y'all updated as I test on my blog, Steal My Baubles. Are you do something similiar? Feel free to post your comments so we can all learn something without having to reinvent that gosh darn wheel!

5 Business Actitivities You Must Do Consistently to Grow your Jewelry Business

1. Get in front of customers every day. For me that means, I advertise online and offline to drive customers to my online jewelry boutique.
**I post for FREE everyday in Craigs List
**I have Google Ads
**I hand business cards out everywhere I go because I "wear" my business and get comments all the time.
**I submit online press releases
**I submit articles to my local paper

2. I add a new offline or online venue to contact every single day. I call mid-upscale boutiques ( the newspaper is a great resource) and ask to speak to the owner or retail buyer; this is how, I have attained several wholesale accounts. I also search other venues online that I can write an article for in exchange for a link, or a place that I can post a blurb (social networking sites) about what I do, etc...

3. Ask for a Referral. Whenever I have a customer, I always tell them if you love the jewelry,

Tell your Friends

. Another example of viral marketing (yes, I do sound like a broken record).

4. Customer Service Excellence: offer the best customer service starting with their shopping experience, checkout and impression of your jewelry (package and display). But it doesn't stop there, keep in touch with your customers ( I use e-mail) and I offer Customer Rewards (Diva Bucks, private sales and trunks shows).

5.LISTEN to your Customers: if you just listen, they will tell you what you could do to improve and if they don't ASK.

Is there anything that we could be doing better? Did we meet your expectations?

These are just a few ways to get feedback. If you do get negative feedback, do NOT react. Write it down and look at what they have said. Is it an angry customer or is it a valid point? If it is valid, you better change and quick because it could be hurting your business.

In order to have a successful jewelry business, you must do these 5 activities consistently.

If you found this information helpful or if you have soemthing to add, post a comment. If you would like to see other topics covered, post that too.

Introduction to Viral Marketing

Write an article, promote it and as others read it and pass it on, you become a credible business and expert on XYZ. Include links in your article so they can find you, your product and business.

Here is a marketing article that I wrote and submitted to Ezine Articles. This is now archived on the web and has several permanent links with my bio and website information at the bottom.

Web 2.0 Buzz-Squidoo

Web 2.0 in a nutshell is social networking via blogs. Squidoo is a great starting point. Create a lens on a topic that you are passionate about. For me, that is handcrafted jewelry.
My Squidoo page is all about handcrafted jewelry:
Techniques-beading, wire wrapping, chain maille, glass, art clay, crochet , viking knit and metal smithing
Shopping Resources: where to get beading supplies and tools
Interesting Stuff: I've shared books, magazines and products that may be of interest to a person who handcrafts jewelry or wants to get started
Links: links to my jewelry boutique, my blog and other things of interest

Make it interesting and someone will read it and hopefully share it (this is known as viral marketing).

So, go Squidoo, it's free and it's a way to establish yourself as an expert on_____!