How to Create Headlines that Work by Reading your Favorite Fashion Magazine

Do you need to come up with a catchy headline for an article or press release to promote your handcrafted jewelry business? Pick up your favorite fashion magazine and enjoy your marketing research for creating a great headline.

Fashion magazines provide great formulas for headlines so there is no need to "reinvent the wheel".

For example, the December 2007 issue of Glamour has the following headline:

15 Things No One Ever Tells You About Being Married


Here is the formula:
__________ No One Ever Tells You About_________

Here is a jewelry example:
5 Insider Secrets No One Ever Tells You About Artisan Jewelry

It will take you a little time to brainstorm how you can use these formula's to create interesting articles and press releases that relate to your niche market in the jewelry business but it is time well spent. There is a reason that magazines uses these types of headlines----they work! So, don't reinvent the wheel just tweak the formula for your business!