Tuesday, March 11, 2008

Where does your jewelry fit in the market place?

handcrafted jewelry in the market placeIf you are an emerging jewelry artist, it is imperative that you "nail" down what your target or niche market is and find venues/opportunities to get in front of that niche market.
One way you can determine what your target market is by showing your jewelry in a variety of venues/markets and tracking your results.
Does your jewelry appeal to a certain age group ? How affordable is your jewelry ? Does the opposite sex stop too and look for "gifts"? Have brides or upcoming grads been enticed by your designs? What was your average sales ticket?etc.....
Another great way to get feedback is to host a jewelry show and give out $10 gift certificates with a quick anonymous survey that includes questions on pricing, style, appeal, packaging, etc...

Here is to your success in your niche jewelry market. Don't forget to enjoy the journey and celebrate each success from a new customer to a new design that you love!

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