Jewelry Marketing is NOT an Option

Why do some jewelry artist designers have more success than others?

In one word-marketing!

Marketing your jewelry and wearable art is just as important as creating it! If you are an emerging artist and sole employee, you must include marketing activities everyday in your business if you wish to be successful and stay in business (keeping in mind it takes the average artist 5-7 years have their art support them on a full-time basis).

In order to market your jewelry/wearable art successfully, you must find your own voice (tell your story in your own words) so it is authentic and you feel good and passionate about your message.

Look at other successful jewelry artists* and see what message they are telling. What appeals or does not appeal to you? why? This can help you craft your message by finding what is authentic to you...no one wants to sound like a cheesy car salesman!

*In fact, look at any successful business model and their marketing to see what appeal to you and why!