Tuesday, September 4, 2007

The Finishing Touch...don't let them forget!

Use stamped tags with your signature, company name or logo to the custom handcrafted jewelry you make.

WHY?

  • Branding-customers may forget where they purchased or if it was a gift are curious about what other designs are carried
  • Finishing Touch-details are important and it shows customers that you as an artist and business person think highly of your jewelry to put your name on it


Check out Rio Grande's quality tags in sterling silver or 14k GF (14/20). You can order the the tags in a variety of shapes : oval, round, rectangle and hearts. Have a custom stamp created and you can produce tags as you need them.

Your customers will not only perceive your jewelry to be of higher quality (because you put your business name /mark on it) and they will remember your brand (be able to determine where the jewelry was bought).

If you are not using custom tags & stamps in your jewelry, what are you doing to brand your designs?

*If you use another wholesale supplier that other jewelry artists might be interested in, please leave a comment with the supplier's information.

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