Attracting New Jewelry Customers Online & Off

A very simple way to attract new jewelry customers is to offer them something for free.

Do not worry if it's your marketing budget can not afford to give away jewelry or a promo item.

One of the easiest ways to attract new customer is to offer a FREE newsletter with an exclusive offer just for them.

What should you include in your newsletter?
*In order to establish a relationship with a customer, they need to feel like they know you. Share a funny story or picture so they can get a feel for who you are. This connection has power over time because they become emotionally invested in you and are more likely to purchase from you in the future.
*Establish yourself as an expert and offer free information on topics like how to care for your jewelry, what the different hallmarks mean, etc....
*Keep them up to date on new designs,collections & future retail dates that they can see your jewelry in person.
*Have an exclusive offer just for newsletter subscribers . This can be a BOGO, discount or free gift with purchase.......or whatever you think your customers would find valuable.