How to Attract Customers to your Jewelry Booth

Want More Customers Visiting your Jewelry Booth??
.....Give them a REASON to visit

• If you've done this show/event before, who was your best customer? Does the promoter have an e-mails list that you can promote to before the event? Target your customers before they've even come to the show with a pre-show offer via direct mail or e-mail with an offer they can NOT resist!
• Is the event promoting goodie bags/swag bags or a silent auction? If so, promote your jewelry by donating actual product or a "stuffer" that gives them an incentive to visit you (free gift with purchase, show special, prize drawings,etc...)
• If promos are not in your budget yet, do your best at getting a visible spot with traffic. When potential customers stop your job is to KEEP THEM INTERESTED by telling your story. Please note, I did mention any selling. You must establish a relationship with your customer before they will buy from you. Get them involved....get them emotional...ask questions like, "Why were you drawn to that necklace?", etc...so you can engage them for as long as possible.
• Have an incentive to get their e-mail address (free drawing in exchange for sharing their details) so you can stay in front of them and offer a post show special.
• Make sure you have business cards, fliers or other marketing materials to hand out so they have a way to contact you.

Do NOT judge a show by the "sales" just at the show. I often get sales up to 4 weeks after the show (that post show special ) . Plus, increasing my customer base (via e-mail campaigns) is worth its weight in gold.