Have you Branded your Jewelry Business
According to the American Heritage dictionary, the word "brand" has the following definition:
1. A trademark or distinctive name identifying a product or a manufacturer.
2. A product line so identified: a popular brand of soap.
3. A distinctive category; a particular kind.
3. A distinctive category; a particular kind.
Think about what you feel comfortable buying.....the "unknown" brand or the "instantly recognizable" brand? Price is not always a factor is it. As consumers the unknown is scary because we don't know them, their product or what kind of guarantees may or may not be offered/included with the purchase.
This is why it is so important to brand your jewelry and jewelry business. Wondering where the heck to start?
Check out this article by Gina Watkins*, Branding is Smart Business Why and how to build a strong brand for your biz. I was so tickled to come across this free information and just had to share it with you because Gina explains the why and how simply which provides you with a road map of how to create a strong brand for your jewelry business!
Here's to your successful jewelry branding and being instantly recognized and purchased!
*Gina Watkins has more than two decades of sales, business development, and marketing experience. She's an expert in helping businesses create powerful lines of communication with their customers, members, constituents, and partners. Gina serves as a resource to help small and medium-sized businesses and associations throughout the Washington, DC region maximize the power of relationship marketing.
This is why it is so important to brand your jewelry and jewelry business. Wondering where the heck to start?
Check out this article by Gina Watkins*, Branding is Smart Business Why and how to build a strong brand for your biz. I was so tickled to come across this free information and just had to share it with you because Gina explains the why and how simply which provides you with a road map of how to create a strong brand for your jewelry business!
Here's to your successful jewelry branding and being instantly recognized and purchased!
*Gina Watkins has more than two decades of sales, business development, and marketing experience. She's an expert in helping businesses create powerful lines of communication with their customers, members, constituents, and partners. Gina serves as a resource to help small and medium-sized businesses and associations throughout the Washington, DC region maximize the power of relationship marketing.
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