Study and learn -How to Be a Jewelry Marketing Expert for your Niche Market

Many artistic entrepreneurs make the mistake of trying to "learn and test marketing methods" on their own with less than stellar results. Instead of "testing" ,why not "study and learn" from jewelry business' that are already successful and have the customer base (niche market) you are interested in targeting.

Every week in the media (tv, newspaper, magazines,direct mail, etc..), you have the opportunity to see a huge variety of marketing methods for different jewelry business' . Get out your scissors and cut the ads that catch your attention. Paste them in a notebook (each on a page). Now, sit down and look at the ad. What initially caught your attention ? Was it the picture, words, perhaps a story, price?

After doing this for a few weeks, you will notice certain patterns emerging. You can mimic your marketing & PR campaigns based on what you've learned by "adding your voice-your unique story" to share your jewelry/wearable art.

By using methods that are working for other companies, you are ensuring a higher success rate for your marketing and not wasting your valuable time by trying to reinvent the wheel!!