Controversy Sells

Have you heard of Blood Diamonds? I'm sure you have. Why? Controversy sells!

Controversy does not have to be negative but just a different slant to what is already out in the media. Let's say you read an article about fashion jewelry sales are up; write an article or press release on why people are throwing their money away and why fine jewelry is an investment.

Remember,the goal is to sell more product but the press release or article must NOT read like an ad or it will NOT be published. It will end up in the trash basket and NOT in print!

What kind of controversy can you stir up to sell your product?