Hold a Contest & Write a Press Release

Did you check out Designing-Diva Jewelry's (DDJ's) jewelry contest, "Mom Rocks", press release?

**When you look at the original press release, does the headline grab you?

**What is the point of the press release?

**Does the press release sound like an ad?

Can anyone tell me , why I asked those questions and why they are important? I'm waiting for those lurkers to comment! :)