Thursday, April 26, 2007

Mirror, Mirror on the Wall....

When you are at a festival, retail market or private trunk show selling your handmade/handcrafted jewelry, do NOT forget to have mirrors handy.

Women will want to try on the jewelry and see how they look in it....this is an emotional process. When they look in the mirror, they are imagining what they would wear it with......

Watch their body language closely and you will discern who is taken with a piece and who has a ho hum feeling about a design.

Jewelry / eye-candy / bling/ baubles (whatever you call them) are meant to be touched and tried on. Encourage your customers to try on the jewelry and look in the mirror.

Before you know it, you will be asking if they would like to keep it on or gift wrap it...;)

No comments: