Is Your Handcrafted Jewelry Website Working ?

Marketing your Handcrafted Jewelry via an E-commerce site?

**Have you ever looked at your web stats for you site ?

1. Look at length of stay
2. Pages that get the most hits
3. Entry and exit
4. How did they find your site

By looking at these stats for jewelry web site, you will get an idea of the strengths and weakness of your design & layout.

If customers are staying less than 30 seconds, they are NOT staying long enough to buy. Look at where your customers came from...web search, on or off line ad, referral site, etc...By tracking back you can find out what the customer was searching for and test that landing page to see if a different design, layout, wording, etc...make a difference on your bottom line, jewelry sales!

Which page is getting the most hits? This is telling you this is what customers are demanding. Have 2 landing pages for this hot jewelry page and see which design, layout, presentation, etc.....increases your sales.

When your customers land on a page, where are they exiting ? Is it to another internal page or off your site?

These are just a few ways you can use your stats to TEST and see what can increase sales and length of stay on your website which increases the chance of more sales!