How to Get Publicity for your Jewelry Business-Write a Press Release

Sooner or later you are going to have to learn how to write and submit a press release. Why? Free publicity!

There are several places to learn about writing a press release and how to format (just do a Google search and you will find what you are looking for).

Once you have a sample press release, read it again and have someone else read it. When you read the headline, ask yourself, "Who Cares?" If you can't answer that question, rewrite the headline. The headline is the attention grabber so you should spend more time on that than anything else (80% on headline and 20% on body. Look at newspapers and magazines. What headlines grab your attention and make you want to read? Yep, more homework for you.

Make sure you can get to the point in 2-3 sentences. If you can NOT, go back to the drawing board. The press release needs to get to the point and quickly if it is going to make it past the journalist's desk and not end up in the wastebasket!

Give the press release credibility by having a quote from you commenting on the topic.

Your call to action is very important; make sure you tell people to shop online at ----- or to buy----shop at ------. If you do not tell them what to do, they won't do it!

When submitting a press release to a newspaper or magazine, include your bio and company's background. If they have any questions, this extra information should assist them. Ensure your contact information is accurate in case they want to follow up with an interview! Yes, it happens all the time.

Don't forget to submit your PR online as well so it may be archived. Whenever someone searches for your business, they will find a press release which gives your jewelry biz credibility and establishes your company as a solution!

So, what are you waiting for, do a little homework and get to that press release!

If you have a website, make sure you have a page for media and press. Check out Designing-Diva Jewelry's press and media page. Note, I have my press releases and articles archived. I have made it easy for the media to gather information about my jewelry business and myself by having all the information accessible in ONE place!