Jewelry Display-Is Yours What It Could Be ?

This picture should be titled, "How NOT to display your Jewelry" and here are just a few reasons why:
*jewelry on the table...most customers won't even see it if it not at eye height
*jewelry display is cluttered...the eye is confused and does NOT know where to look
*poor lighting
*basically it looks more like a flea market than a boutique
*no signage
*no cohesive display technique-pendants, necklace & earrings are displayed all together

In this next picture, take note of a couple things:
*the jewelry is the focus
*the jewelry is at eye height and off the table
*each piece is easily seen

What's missing?
*good lighting
*sign to draw attention

Do you see how your display can make a big impression on the buyer? Where would you rather shop? At the clean or cluttered displayed booth?